PHOTOGRAPHY
PHOTOGRAPHY LIGHTING
We were working with so many different lighting techniques at a shoot.
GOOD LIGHTING
same person ----- ⋙
Great lighting can bring out the best in anyone.
BAD LIGHTING
⫷ ----- same person
Bad lighting can add years to your face or really make you not look good.
REAL ESTATE STAGING
The room looked boring and bland without furniture. So 3D objects of a sofa and mirror were brought in for the real estate photo ads to help catch attention of prospects. This also reduces costs of real staging.
PHOTOGRAPHY EQUIPMENT
TYPICAL EQUIPMENT FOR A SHOOT
HIGH RES DRONE 📷 CANON CAMERA W/MANY LENSES/FILTERS💻 LAPTOP
TRIPOD 🎞 LIGHTING EQUIPMENT 🎬 HIGH RES 360 CAMERA 📢BACK DROP
EDITING SOFTWARE 🎥 MANY FORMATS INCLUDING RAW + MORE
PHOTO FORMAT / PREPPING
Photo formatting is important for many different reasons depending on the project to know all about file formats. If its the web you want the smallest file format possible. For print you want a higher quality format with a better resolution. Knowing the formats is critical. Formatting files and prepping photos can be done in Illustrator or Photoshop. Illustrator is a great tool for a clipping mask. Some images you want to keep layered for preserving or future projects.
PHOTO CORRECTION
Photo correction is important to have a more appealing look or show more details, or it have other meaning and benefits. To have the ability to zone in on anything that anyone asks you to change is important.
PHOTO MANIPULATION
Today photo manipulation has gone mainstream. Everyone is doing it with apps. But sometimes apps are limited. In order to accomplish a desired task you do need a processional graphic designer to accomplish certain objectives that aren't working with limitations. Sometimes apps aren't very clean, as in some people can recognize a lot of flaws. So make sure your medium is not going to be subjective to that on your platform.,